Passive income for established creators
A brand-safe Facebook and YouTube monetisation service for established influencers, public figures and talent management companies.
We help established creators and their management teams turn dormant Facebook and YouTube pages into consistent passive revenue, without new content, without brand compromise, and without you lifting a finger.
The numbers
In 2025, Meta's creator payouts hit their highest annual total ever, nearly $3 billion, up 35% on the previous year. Sixty percent of that went to Reels. The other forty percent went to Stories, photos and text posts.
Most established influencers, the ones with real audience, real reach and years of high-quality content, aren't collecting any of it.
They built Facebook pages years ago when it was expected. Those pages still have tens or hundreds of thousands of followers. The content library is sitting there. And under Meta's unified Content Monetisation Programme, every format is now eligible to earn.
The same applies to YouTube. Channels with existing subscriber bases and watch-hour history can be reactivated and monetised without starting from zero.
This isn't about becoming a Facebook creator. It's about collecting revenue from assets you already own.
$3B
paid to Facebook creators in 2025
35%
year-on-year increase in payouts
3.12B
monthly active Facebook users
$250B+
global creator economy 2026
All formats
now monetise under one programme
Sources: Meta (March 2026), Goldman Sachs
A DM from someone offering to "monetise your Facebook." An email with promises and no credentials. A pitch that felt like a growth hack wrapped in enthusiasm.
You said no, because the people approaching you couldn't answer the one question that actually matters:
"How do you protect my brand while you do this?"
That's the gap. The opportunity is real. The people currently selling it mostly aren't qualified to handle a public figure's brand. They understand algorithms. They don't understand brand equity, audience trust, or what happens when the wrong piece of content goes out under your name.
How we work
I've spent twenty years in talent management, working with models, influencers, celebrities and public figures. I don't come from growth hacking. I come from brand strategy. The question I start with is not "what will get views", it's "what can we put out under this person's name that we'd both be proud of."
01
Before we publish anything, we develop and document your brand voice, tone, topics, visual standards, boundaries. We have a proprietary system for maintaining brand voice across platforms. Our content repurposing service filters everything through this system. Nothing goes live that doesn't pass it.
02
We don't ask you to create anything new. We work with your existing content library, material you've already made, already approved, already published elsewhere, and repurpose it for a new audience on Facebook and YouTube. Reformatted, re-edited, re-contextualised. Never cheapened.
03
Our team handles production, scheduling, optimisation and performance monitoring. This is a hands-off monetisation service by design. You can be as involved as you want. Most clients choose not to be, and that's the point.
For agencies & managers
If you manage talent, you've had the same experience your clients have: people approaching you about Facebook monetisation who you wouldn't trust with your talent's name. We built this service to sit alongside existing talent management, not to replace it, not to compete with it, and not to build a separate relationship with your client behind your back.
01
The relationship between you and your client doesn't change. We report to you. We operate under your direction. We can be introduced as part of your team or remain entirely behind the scenes, whatever protects the relationship.
02
We work from their existing content library. They don't need to create anything, approve anything, or think about it unless they want to.
03
This is a service you can offer your roster that generates income for your clients, and commission for you, without requiring anything from your team.
04
With twenty years of talent management behind this service, we understand what's at stake when you put content out under a public figure's name. We treat your client's brand with the same care you do.
For creators & public figures
You have Facebook pages or YouTube channels with existing audiences you're not monetising. You don't want to create new content to make it work. You want passive income for creators that doesn't require your time or attention. You care about brand integrity more than speed. You've been approached by monetisation services before and didn't trust what you were hearing.
For talent management companies
You want to offer Facebook and YouTube monetisation as part of your service without building the capability yourself. You don't trust the people currently pitching this to your talent. You need a partner who understands talent management, not just algorithms. You want to protect your client relationships while adding a revenue line.
About
This service is led by Josy Rolls, founder of Soulful Management, a boutique talent management agency based in the UK. Josy has spent over twenty years working with models, influencers, celebrities and public figures across brand strategy, partnerships and long-term career development. She brings talent management expertise to a space currently dominated by people who understand reach but not reputation. Soulful Management offers brand-safe Facebook and YouTube monetisation for established creators and the agencies that represent them.
Frequently asked questions
If this is relevant to you or your talent, let's have a conversation. We'll tell you whether there's an opportunity worth pursuing, and if we're the right people to run it.